108 Marks shipped to the kingdom.

Per-Mark-category dynamic OG image generator at /api/og/category/[slug]. Each /roadmap/category/[slug] page (Mark LXV Wings) now renders its own dedicated share card on social with the category name + Mark count + tone color (royal/gold/emerald/violet/amber/rose mirrored to /roadmap and /century visual language). Pure render from marks-catalog.ts — as more Marks ship in any category, the count auto-updates on the share card. Sister to Mark CVII Beacon Stamp + Mark CIX Beacon Strings.

Extended Mark CII Almanac glossary from 18 to 30 string-player vocabulary entries. Added 6 to Tools + technique (Spiccato, Marcato, Double-stops, Harmonics, Pizzicato, Tremolo) + new Theory + style section with 6 entries (Counterpoint, Cadenza, Period style, Cantabile, Articulation, Tempo rubato). Each entry @type DefinedTerm in the same DefinedTermSet JSON-LD — Google now sees a 30-term controlled vocabulary instead of 18. Long-tail SEO surface widens for free.

Per-instrument dynamic OG image generator at /api/og/strings/[instrument]. Each /strings/[instrument] page (Mark XCIX Tutor) now renders its own dedicated share card on social — names the player + headline + featured 3 famous repertoire pieces — instead of the generic OK card. Edge runtime, ImageResponse, no DB calls (pure render from STRINGS_MARKETING typed catalog). Cache 1h s-maxage + 7d stale-while-revalidate. Sister generator to Mark CVII Beacon Stamp (per-state).

Public marketing landing for /mentor and /court tier pages. SEO-indexable.

Public /community page describing the six social mechanics that turn solo practice into something larger: Catalyst $10 referral, Court orchestra-as-install-unit, Forge peer-to-peer duels, Daily curated challenge, Verdicts live feed, Mentor private-teacher seats. Each mechanic gets a tone-mapped tile with mechanism description and CTA to the relevant existing surface. Trust + viral surface for cold traffic + cautious parents + curious teachers. force-static + revalidate 24h.

Fresh-user (lifetimeJudges === 0) dashboard hero card. Mounts above all other widgets, pre-selects first non-warm-up excerpt for declared instrument, deep-links to /try?excerpt=<id>&utm_campaign=path. Pulsing gold mic icon + tone-mapped 'Start here · 60 seconds' tag + instrument-personalized headline ('Your first take, violinist'). Strategic-CTO recommendation: collapse decision time at the highest-leverage activation moment. Returns null for users with any take, so normal dashboard wins focus once activated. Compounds with Mark LI Welcome (instrument captured at signup is consumed here).

Per-state All-State audition prep landing pages at /audition-prep/[state] — 14 US state systems shipped (TMEA, FMEA, NYSSMA, ILMEA, CMEA, MSBOA, VMEA, OMEA, GMEA, NCMEA, PMEA, NJMEA, MMEA, WMEA). Single typed catalog at lib/state-auditions.ts is the source of truth: adding a state auto-generates page + sitemap entry + metadata + JSON-LD with zero per-page work. Each page targets state-specific search behavior (e.g. 'TMEA region audition prep'). Hub at /audition-prep listing all states. Schema.org EducationalOccupationalProgram per page. force-static + revalidate weekly. Big-future scalable: as catalog grows, SEO surface area grows linearly.

Anon /try report now surfaces the FULL diagnostic for the lowest-scoring dimension verbatim from the Judge — label + notes + score chip, in an amber-tinted 'what the panel heard' tile. Highlights the same dimension in the score-grid above. Reframes signup wall from 'unlock your report' to 'unlock the OTHER 4 dimensions' (the prospect already saw the depth on one). Strategic-CTO-recommended highest-leverage cold-to-paid conversion move: proof of product depth before the wall, not after. Stable tie-break by definition order so refresh shows same teaser. Zero new APIs, zero migrations.

Per-instrument SEO landing pages at /strings/[instrument] for violin / viola / cello / bass. Each page targets the exact long-tail queries that instrument's players type (Mozart concerto / Walton viola / Bach cello suites / Beethoven 5 bass excerpt). Single typed source of truth at lib/strings-marketing.ts: headline + subhead + 3 benefits + search terms + famous repertoire per instrument. Schema.org Course JSON-LD per page. /strings index hub. Same flywheel pattern as Mark XVI Lens (per-excerpt) and Mark XCVI Crown of States (per-state).

Public FAQ at /faq with 18 honest questions across 5 categories (Product, Pricing & Trial, Privacy & Data, Billing & Refunds, Instrument & Skill Level). Each Q-A optionally has an inline CTA to a relevant existing page (sample report, verdicts, founding-member, court, mentor, etc). Schema.org FAQPage JSON-LD with mainEntity array of Question nodes — Google surfaces FAQ answers directly in SERP for matching long-tail queries (huge cold-traffic acquisition lever). force-static + revalidate 24h, sitemap priority 0.8 monthly.

Public sample Judge report at /sample/report. Realistic-not-real example of what a Judge take produces — anonymized 'A. — violist' label, full rubric across 5 dimensions (tone/intonation/rhythm/tempo/musicality) with score + label + notes per dimension, panel headline, strengths + fix-next + drill prescription, model version + confidence. Cold-traffic friction killer answering 'what does this actually output?' BEFORE signup. Schema.org Review JSON-LD for rich-result eligibility. force-static + revalidate 24h, sitemap priority 0.7 monthly.

Public email-program preview at /email-program. Shows every lifecycle email organized by phase (activation / peak emotion / pre-billing / reactivation / weekly long-form), with channel name, exact trigger condition, and one-paragraph body description per email. Trust + transparency surface for cold-traffic visitors and cautious parents. CTA at bottom routes to /account/emails (Mark XC) so users see they can opt out of any channel anytime. SEO indexable, force-static + revalidate 24h.

Account management hub at /account. Three sub-pages: /account/emails (Mark XC), /account/export (one-click JSON download via existing /api/account/export Mark XXVI.11), /account/delete (confirm-phrase form posting to /api/account/delete-request Mark XXVI.11). Closes the gap where /account 404'd despite Mark XC linking to it. GDPR-aligned (data portability + right-to-deletion), no automated deletion (founder reviews within 48h, prorates refunds, then wipes).

User-facing email preferences page at /account/emails. Auth-gated server component reads profiles.email_prefs jsonb, renders a toggle row per channel (daily_nudge / weekly_oracle / weekly_wrapped / challenge_ping / product_news) with descriptions in user language. Optimistic UI flips on click, persists via POST /api/account/email-prefs which validates against an allow-list and merges. Master 'Stop all email' switch flips every channel false in one round-trip. Trust signal + GDPR-aligned + closes the unsubscribe-only-via-email-link gap.

Post-trial-expired recovery email cron. Closes the last lifecycle email gap. Mantle (T-3d) + Vesper (T-1d) nudge BEFORE billing; Vigil catches users who reached end-of-trial WITHOUT converting (plan='free', has ≥1 judge_report). 7 days post-trial, routes them at the Founding Member 20%-off-forever offer. /api/cron/trial-grace daily 18:00 UTC. Idempotency via lifecycle_email_log email_key='trial_grace_v1'.

Iframe-embeddable verdict ticker at /verdicts/embed for orchestra directors and private teachers. Compact 8-row layout, transparent chrome, 'Powered by Orchestra Kingdom →' attribution with utm_source=embed routing back to /try. Route-specific X-Frame-Options blanked + CSP frame-ancestors:* in next.config.mjs so it actually works in third-party iframes. Self-replenishing acquisition channel.

Trial-countdown rebalancing. TrialCountdownHero was anchored to a 7-day trial mental model with hardcoded TRIAL_DAYS=7 + tier thresholds tuned to 7 days, but Mark LXXV had bumped TRIAL_DAYS to 14. Rebalanced thresholds (last_call ≤1, urgent ≤4, focus ≤9, encouraging ≥10) + updated 'Seven days' copy to 'Two weeks'. Real bug caught while auditing dashboard surfaces.

1-day-before-trial-ends nudge. Companion to Mark LXXXIII Mantle (3-day-out). Together they form the standard SaaS pre-billing recovery cadence (3+1). /api/cron/trial-vesper daily 17:00 UTC. Reuses sendTrialEndingEmail; distinct email_key='trial_ending_1day_v1' so the same user can get both Mantle and Vesper touches without dedup collision.

Founder daily ops digest email. /api/cron/sentinel-daily runs 12:00 UTC (7am Central) sending to FOUNDER_EMAILS allowlist: yesterday's signups, takes, advance verdicts, paid conversions, active trial count by expiration bucket, failed crons by name, provider error counts. One read replaces logging into 4 dashboards. Compounds Mark XXVI Watchtower + Mark XXI Vault + Mark XLV Treasury for daily push instead of pull.

Stalled-streak reactivation email + cron. Different cohort than Mark XIV lifecycle drips — those are for users who NEVER took. Recall targets users who DID take (lifetime ≥ 2) and have gone silent 5-7 days. Personalized with last verdict + score. /api/cron/stalled-recall daily 16:00 UTC. Idempotency via lifecycle_email_log email_key='stalled_recall_v1'.

Trial-ending email cron. Wires the orphaned sendTrialEndingEmail (lib/email.ts) into a daily 15:00 UTC cron at /api/cron/trial-ending. 3-day-out 2h-band band; piggybacks on lifecycle_email_log unique constraint for idempotency (email_key='trial_ending_3day'). MAX_PER_TICK=300. Closes the biggest unwired conversion lever in the launch funnel.

First-advance email. Companion to Mark LXXX Coronation modal — captures users who scored first advance verdict away from /dashboard. Fire-and-forget from /api/judge/analyze post-insert when verdict='advance' AND advance count == 1. Three CTAs match the modal: share verdict, refer a friend $10, take next take. Resend X-Entity-Ref-ID first_advance:{reportId} for webhook routing.

Public live verdict feed at /verdicts. Anonymized chronological reel of recent advance + callback verdicts, instrument noun + display-name initial only. Schema.org ItemList of Review entries for rich-result eligibility. Compounds /showcase and Mark XXXVII Proof — the kingdom in MOTION rather than aggregate snapshots.

First-ADVANCE celebration. Full-screen modal fires the first dashboard load after a student earns their first advance verdict. Crown + sparkles + three CTAs: share verdict (Beacon), refer a friend (Catalyst $10), take next take. Peak-end theory: the highest emotion in audition prep IS the advance verdict. Capture it; convert peak into social proof + viral loop.

Milestone Badges. Lazy-computed first-cross trophies derived from existing judge_reports — intonation clean, rhythm locked, tempo stable, tone centered, musical phrasing, advance verdict, 10/50/100 takes, first week complete. Dashboard trophy shelf with pulse-gold ring on <24h-old badges. BJ Fogg celebration psychology, zero migration.

Tier 2B research upgrade — 7 dialog patterns in Teacher prompt (diagnostic listening, constraint redirection, proprioceptive bridging, response tags) + 6 pedagogy patterns in Oracle (Galamian three-phase, interleaving, sleep-spacing, slow practice, audition prep mode, error isolation).

Founding Member tier: 20% off forever, capped at 100 seats. Live remaining-seats counter from Stripe coupon. Trumpet banner now drives the offer — biggest LTV lever per research.

Tier 1 conversion bundle from RESEARCH_SYNTHESIS_2026_04_25 — trial 7→14 days, homepage reorder (Whisper pos 6→2), per-session price anchor, voice + camera headline on Pass, ProofStrip off /pricing.

Audition Roadmap. Six-stage journey (welcomed → first take → foundation → rising → polish → audition ready) keyed off existing judge_reports + user_settings.audition_date. Dashboard chord with cleared/current/locked nodes. Pairs with Mark LXXVIII to deliver the Duolingo path-and-trophy retention combo (4.2x D14 vs streak-only per research).

Public /manifesto. Ten beliefs of the kingdom, beautifully typeset. Filters cold traffic by alignment — agreement deepens; disagreement filters out.

Personal founder note on the homepage between Procession and Pricing. Closes the trust loop right where the sale happens.

Recently-shipped Marks rail on the homepage between HowItWorks and Pricing. Velocity narrative crosses the cold visitor's primary scroll path.

Category distribution donut on /roadmap. SVG + center count + clickable legend slices. The 'what kind of kingdom is this?' answer at a glance.

Public /press kit. Founder bios in 3 lengths, share-ready descriptions, brand palette, auto-pulled stats. The signal journalists actually use.

Public JSON API at /api/marks + /api/stats. Devs, ChatGPT plugins, MCP servers, Slack/Discord bots can integrate the catalog.

Per-Mark dynamic OpenGraph images. Every shared Spire URL renders a unique branded preview card with category-toned headline.

Live Mark-count receipt on the homepage hero. Every first-impression carries the velocity proof; auto-updates with the catalog.

Per-category pages at /roadmap/category/[slug]. Six new SEO-rich verticals — player-facing, growth, infra, community, lifecycle, tiers.

One-click share buttons on Atlas + Spire. Pre-filled X tweet, copy-link, mailto. Viral lift for the velocity narrative.

RSS 2.0 feed at /rss.xml. Feed readers + ChatGPT/Perplexity index every shipped Mark as a feed entry. Auto-discoverable from <head>.

Ambient 'latest Mark shipped' indicator across footer + Showcase. The site has a heartbeat — every new Mark surfaces automatically.

Per-Mark detail pages at /roadmap/[slug]. 60+ long-tail SEO surfaces with prev/next + related-Mark navigation.

Velocity chart on /roadmap. Visceral proof of shipping pace — Marks per ISO week as gold-gradient bars.

Schema.org JSON-LD across the kingdom — Organization, WebSite, FAQPage, SoftwareApplication. Google rich results.

Cmd+K command palette. Fuzzy-search every page and quick action from anywhere in the kingdom.

Personal origin /story page. The why behind the kingdom — built by a violist, for serious players.

Branded 404 page. Bouncing visitors → conversion moment via four entry-point cards.

Public status page driven off Watchtower. All 6 services + bucketed failure codes.

Honest /compare table. Orchestra Kingdom vs private lessons / school / YouTube. We don't win every row.

Public roadmap of every Mark shipped in the kingdom. The page you're reading.

Sticky launch-countdown banner. Days until 2026-05-17, founding-member framing.

SEO sitemap + dynamic OpenGraph image generator. Every shared link gets a real preview.

Post-onboarding first-action picker. Closes the empty-dashboard problem.

Public testimonial wall + top catalysts leaderboard at /showcase.

Founder-only weekly trends page at /vault/trends. 7-day-over-7-day deltas across signups, judge takes, advance verdicts, paid conversions. Tone-mapped (emerald positive, rose negative). Pull surface — visit when you want trend context wider than the Sentinel daily push. requireFounder gated. Fail-soft Promise.all so any single failed query returns sensible empty defaults. Companion-surface links to /vault, /vault/catalyst, /status.

Per-state dynamic OG image generator at /api/og/state/[state]. Each /audition-prep/[state] page now gets its own beautiful royal-gold share card on social — names the state + association acronym + tier list + audition window — instead of the generic OK card. Edge runtime, ImageResponse, no DB calls (pure render from typed catalog). Cache 1h s-maxage + 7d stale-while-revalidate. As more states are added to lib/state-auditions.ts, more share cards auto-generate.

Extended Mark XCVI Crown of States from 14 to 20 US state systems. Added Indiana (IMEA), Tennessee (TMEA-TN), Wisconsin (WSMA), Minnesota (MMEA), Maryland (MMEA-MD), Connecticut (CMEA-CT). Pure data add to lib/state-auditions.ts — page template + sitemap dynamic block + JSON-LD all auto-expand from the typed catalog. Six new SEO landing pages with zero per-page work. Demonstrates the catalog flywheel in action.

Public deep-dive on the 5-dimension scoring rubric at /rubric. Each dimension (tone, intonation, rhythm, tempo, musicality) gets its own anchored section with: what it measures, panel-grade vs developing examples, concrete practice direction. Trust + transparency surface for skeptical buyers ('how does this AI even score me?') + SEO compound for 'how is X scored in audition' queries. Schema.org Article JSON-LD. Section explaining how verdict + confidence work.

Public marketing page for the AI Teacher mode at /coach. Explains the three modalities (voice + camera + sheet music) and four conservatory-grade dialog patterns (diagnostic listening, constraint redirection, proprioceptive bridging, slow-practice prescription). Targets long-tail queries: 'AI music coach', 'AI violin teacher', 'voice-based music tutor'. CTA routes to /try-teacher. force-static + revalidate 24h.

Public post-launch roadmap surface at /next. Four themes (mobile-first, feedback-driven hardening, voice UX polish, community + leaderboards) with ETAs. Plus a live list of plannedMarks() from the catalog. Sets customer expectations + builds trust ('we're not abandoning you after launch'). Different from /roadmap (full historical timeline) — /next is forward-looking only.

Public glossary at /glossary defining audition + conservatory + strings terminology in plain English (All-State, Region, etude, excerpt, concerto, Bach Suites, vibrato, bow distribution, etc). 4 sections, ~18 entries, each with anchor id for direct linking. Schema.org DefinedTermSet JSON-LD for rich-result eligibility on long-tail 'what is X' queries. Compounds /faq + /sample/report as cold-traffic trust + SEO surface.

Public launch announcement at /press/launch — separate surface from /press (kit). Three pull-quote tiles journalists can pluck verbatim, plain-English explainer, four differentiation bullets vs generic music-AI startups, founder bio + press contact, distribution block. Shareable URL for May 17 launch-day outreach.

Public /century page celebrating 100 product Marks shipped before public launch. Live-counted from lib/marks-catalog.ts so it can never go stale. Three sections: stat cards (Marks shipped + days from start to 100 + days to launch), category breakdown bar chart with tone-mapped fills, customer-angle 'what this means for you' framing routing to /founding-member. Marketing flywheel + brand differentiation surface. Compounds Mark LIV Atlas (timeline) + Mark LXVII Twin (per-Mark OG) + Mark LXX Reliquary (press kit) by giving the velocity story a single punchy URL that's easy to share.

In-app tuner + metronome + drone + pitch meter. Studio in the browser.

Provider runway dashboard. Anthropic + ElevenLabs + Stripe MRR snapshots.

Async peer practice battles. Two players, same excerpt, AI picks the winner.

Teacher seat-pack tier. Studio dashboard, student insights, parent consent gated.

Orchestra institutional tier. Bulk-invite, section grouping, conductor dashboard.

Client-side spectral analysis. Real tone + dynamics measurement, not proxies.

Adaptive level awareness. Teacher tailors language to middle-school vs college.

Conversational AI music teacher. Voice + camera + sheet music.

Auto-applies the Siren code at checkout. Closes the friction gap.

Exit-intent modal mints a one-time 20%-off-3-months Stripe code.

Live social-proof strip on / and /pricing. Real numbers, no bluffing.

Dashboard Oracle widget with day-completion checkboxes + plan archive.

AI-generated weekly practice plan emailed Sundays. Personalized per player.

/vault/catalyst — founder ops surface for the viral loop.

Stripe-coupon reward layer. $10 applied per converted referral.

In-dashboard referral mechanic. Copy + native share + social deep links.

Tokenized share-and-claim for Judge takes. First-touch attribution intact.

Per-take dimension breakdown: tempo / intonation / rhythm / tone / musicality.

Repertoire library — search + per-piece audition prep pages.

Cron infrastructure with CRON_SECRET auth + telemetry envelope.

Resend webhook apparatus. Open / click / bounce / complain → audit trail.

Transactional email pipeline with delivery + bounce + suppression discipline.

Bucketed failure detection across Anthropic / Stripe / Resend / Supabase / Redis / ElevenLabs.

/api/health endpoint + Watchtower probe scaffolding.

Founder-only ops dashboard. Revenue, cohorts, recent incidents.

Waitlist gate + email capture for pre-launch traffic.

Weekly parent digest email. Trust-builder for the second audience.

Parent consent flow for minors. COPPA-clean teacher access.

/try — no-signup Judge demo. Cold acquisition surface.

Excerpt library — per-instrument SEO landing pages.

Server-side analytics — typed event union, PostHog backbone.

Onboarding wizard: instrument + level + DOB.

Visual identity: royal/gold palette + crown brand mark.

Creator affiliate program. 30% recurring revenue share.

Friend invites + per-handle public profile pages.

Audition Simulator with timed takes + judge panel persona.

Practice Forge — guided log + reflection prompts. The retention hook.

School leaderboards. Section-vs-section rivalry. The first social layer.

Email magic-link auth + COPPA-aware DOB capture for minors.

Public Judge report share links. First viral surface.

/dashboard with practice streak, recent takes, plan summary.

Stripe checkout + Pass / All-Access tiers. First dollar.

First Judge audition: upload a take, get a score. The product hypothesis.

Public homepage + landing surface. Where every player first lands.

Auth, schema, RLS posture. The first stone of the kingdom.