7 Marks in this vertical
How the kingdom is paid for. Free Forever, Kingdom Pass, Kingdom All-Access, Mentor seat packs for teachers, Court for orchestras.
The Ledger
Stripe checkout + Pass / All-Access tiers. First dollar.
The Court
Orchestra institutional tier. Bulk-invite, section grouping, conductor dashboard.
The Mentor
Teacher seat-pack tier. Studio dashboard, student insights, parent consent gated.
The Crown Coronet
Founding Member tier: 20% off forever, capped at 100 seats. Live remaining-seats counter from Stripe coupon. Trumpet banner now drives the offer — biggest LTV lever per research.
The Calibration
Trial-countdown rebalancing. TrialCountdownHero was anchored to a 7-day trial mental model with hardcoded TRIAL_DAYS=7 + tier thresholds tuned to 7 days, but Mark LXXV had bumped TRIAL_DAYS to 14. Rebalanced thresholds (last_call ≤1, urgent ≤4, focus ≤9, encouraging ≥10) + updated 'Seven days' copy to 'Two weeks'. Real bug caught while auditing dashboard surfaces.
The Diagnosis Unlock
Anon /try report now surfaces the FULL diagnostic for the lowest-scoring dimension verbatim from the Judge — label + notes + score chip, in an amber-tinted 'what the panel heard' tile. Highlights the same dimension in the score-grid above. Reframes signup wall from 'unlock your report' to 'unlock the OTHER 4 dimensions' (the prospect already saw the depth on one). Strategic-CTO-recommended highest-leverage cold-to-paid conversion move: proof of product depth before the wall, not after. Stable tie-break by definition order so refresh shows same teaser. Zero new APIs, zero migrations.
The Path
Fresh-user (lifetimeJudges === 0) dashboard hero card. Mounts above all other widgets, pre-selects first non-warm-up excerpt for declared instrument, deep-links to /try?excerpt=<id>&utm_campaign=path. Pulsing gold mic icon + tone-mapped 'Start here · 60 seconds' tag + instrument-personalized headline ('Your first take, violinist'). Strategic-CTO recommendation: collapse decision time at the highest-leverage activation moment. Returns null for users with any take, so normal dashboard wins focus once activated. Compounds with Mark LI Welcome (instrument captured at signup is consumed here).